Tag: seo

Digital Agency in Abbotsford – Boosting The Brand Recognition

Traditional marketing seeks a new vertical to communicate and build their presence felt. Gone are the days when TV, newspaper, and radio were the top mediums to reach your target clients.

Now, the clients are registering their presence in a new environment. This environment is technology-based and with the evolving technology, it is also getting more and more challenging.

This environment consists of the internet and mobile medium. Digital firm in Abbotsford plays a major role in creating a form of your branding and services that are accessed in the prevailing tech environment.

The digital agency deploys the following tactics to mark the online presence of your business:-

  1. Website optimization for listing it on the most beginning pages of search engines.
  2. Pay per click advertising to accomplish search placements on various websites.
  3. Existing and potential customer communication via email, permission-based marketing.
  4. Placing graphically rich advertising in the form of banners, videos and interactive flash works on the websites to increase brand recognition.
  5. SMS marketing, mobile search, and interactive mobile applications to engage more and more customers are famous tactics in digital marketing activities.
  6. Posting comments, sharing ideas, creating events, promotions, and sweepstakes are part of social media interaction.
  7. Monitoring and controlling all the digital marketing tactics to optimize the overall activity and get maximum productivity.

New Trend of Web Development Services In Melbourne

If you are considering developing web applications, keep in mind the new trends from leading web application development service providers. Here are some key trends to keep in mind that involve a visual approach and check this out to help you build a modern functional website or web application:

Minimal use of Flash: Gone are the days of stunning design elements. Yes! Surprising as it may sound, the usual Flash features are out and CSS3 is enabled. CSS3 will be closely related to HTML5 in the coming days. 

Simple Color Scheme: As there is a golden saying that “beauty is in simplicity”, web development services should stick to it. The new iteration is to keep colors simple and pure in choosing colors during the web development process. Today, web application developers and designers are making very extraordinary yet simple decisions.

Mobile compatibility: With the increasing sales of smartphones and tablets, the market is rapidly evolving towards higher mobility. IT pros predict that it will soon be difficult to differentiate mobile apps from web apps as products for use on different platforms grow. 

Magazine-style layouts: The increasing popularity of websites reduces the demand for print and magazines. 

Social Media Integration: An easy way to promote your business is to provide a link or button to your website. This will drive traffic to your social media pages and provide a quick way for potential customers to engage with your business.